Marketing as a medium has changed. The marketing tactics of the past, won’t get the job done in a world with 60K new songs dropping a day on the major streaming services (even more on Youtube), and more competition than ever competing for your mind in the attention economy in every direction, both in physical form and digitally.Brand building is more important than ever and when it comes to storytelling, content without context is a king without a queen. Advanced marketing is about setting the values on your brands’ internal GPS, building the innovation roadmap, driving revenue, connecting with your customers along the way and finding your lane to break through so you can move at the speed of culture.The best way to growth-hack and level up in marketing is all about creating partnerships, staying on top of the social graph, leveraging new technology and owning your IP.Your fans are your community and that’s the baseline for everything. The dynamic between artist and fan is shifting and has to shift even further. Artists can’t simply rely on labels, platforms or promoters to manage their relationships with their consumers. And everyone needs to look at this brave new world of Web3 that is being created. The pioneers in Web3 that are willing to try new things and stake their flags in the ground now will be exponentially rewarded over time when the rest of the world catches up. We’ve seen this time and time again in social media and now we are on the dawn of the next phase of the digital revolution, join us as we discuss.Welcome to my conversation at MONDO, taking place on Tuesday in Williamsburg, Brooklyn. CMJ may be dead (long live the golden era of NYC takeover music conferences but at least we have ones in Advertising Week and NFT NYC), but the founders have created MONDO to fill the void and it continues to grow and take shape. I’m looking forward to speaking Tuesday on this very topic at 5pm at the Grand Ballroom of the Williamsburg Hotel alongside some distinguished marketers and content creators. Check out the lineup of speakers! Looks dope, I’m so excited to see so many of my colleagues in the mix. Hope you can join in person too. If so, here is a 25% discount to the conference overall (using code bytesmondo25) or let me know if you want a pass for just the talk.
BEATS
Livestream Platform Driift Acquires Dreamstage, Receives $4.5 Million Investment From DeezerLast October, Deezer acquired a minority stake in ticketed-livestream platform Driift. Now, Driift has bought another Deezer-backed livestream startup, Dreamstage, and received an additional $4.5 million from the publicly traded streaming service. (Digital Music News)
How Twitch Lost the Battle for Its SoulThe news that Twitch will be reducing top streamers’ revenue share from 70 / 30 to 50 / 50 signals that the platform is no longer the ‘creator first’ entity that made it so popular. (The Verge)
Pusha T Reunites With Arby's to Diss McDonald's in New Track "Rib Roast"Pusha T and Arby’s are back with a new diss track aimed at McDonald’s. Entitled “Rib Roast,” the cut clocks in at a minute and 20 seconds and celebrates the return of Arby’s REAL Country-Style Rib Sandwich — namedropping and putting to shame the McDonald’s McRib as King Push criticizes the fast food chain competitor for serving mystery meat.
Deezer invests to Create Livestreaming Powerhouse as Driift Acquires DreamstageUnparalleled production and tech capabilities are combined to create a new leader in livestreamed music experiences with Deezer as leading shareholder after additional £4M investment. (PR Newswire)
Gayle, and the Rise of Meta-PopThe musicians in the latest micro-generation are more TikTok-savvy and self-promotional than their predecessors, but also more winking about this approach. (New Yorker)
Futureworlds 2022 Announced As First In-Person Metaverse Conference In Los AngelesFutureworlds LLC announced today that metaverse conference Futureworlds 2022 (www.futureworlds.co) will take place on Nov. 12, 2022 at Playa Studios in Culver City, CA, bringing together creatives, thought leaders and artists to build community in the fast-growing metaverse space. (Future Party)
20 Predictions for the Music Business in 10 YearsTed Gioia brings us his unusual, but insightful, predictions for the next decade. (Ted Giola)
Pharrell May Be Coming For StockX, The RealReal, And More With His New Online Auction Platform JoopiterAs an innovator of the culture as we know it today, Pharrell has racked up quite the collection over the years. Now, the 49-year-old entertainer says everything must go in an exclusive auction of some of his most personal valuables. (Afro Tech)
Tecate Beer and the San Francisco Philharmonic Craft a Cross-Cultural Musical ExperienceTecate puts a Latinx twist on "Pops" orchestral programs, fusing hip-hop, reggaeton and dancehall beats into a one-night-only concert designed to celebrate cross-cultural pride and get the crowd dancing in their seats. (Muse by Clio)
BYTES
What do Enron, Warner Music Group and Krispy Kreme have in common? “King of the Turnaround” Steve Cooper’s guiding hand during key transitions. Bob sits down with the business legend to talk about the possibilities of web3, Steve’s upcoming departure from WMG and why we should all rewatch Disney’s “Wall-E.”
On a brand new episode of #MetaMoney, host Stockz explores many of the ways people can use their Crypto & NFTs in real life, he covers Tiffany & Co. launching an exclusive NFT jewelry collection & more.
Trombone Champ is a little gift from the internet, something that can be thoroughly enjoyed – unexpected baboons and all – over a few lunch breaks or evenings, and then evangelized about forever. (The Guardian)
From the mind of Kid Cudi and executive producer Kenya Barris, Entergalactic is the story of two young artists navigating the twists and turns of finding love in New York City. Entergalactic releases globally September 30, only on Netflix.
This week's newsletter was carefully curated by the Nue Agency staff and our editor Rachel Meisner. If you think we missed something this week or have any suggestions/comments for next week's newsletter, let us know!