This week kicks off the FIFA World Cup, arguably the biggest sporting spectacle on the planet. With 48 teams and 104 matches, cities across North America are about to become one giant, global stage.From now until July 19th, soccer is going to take over culture in a way most Americans might not quite comprehend.
New Yorkers are still locked into the NBA Finals with no bandwidth for anything else. That’s fair, considering how long it’s been since the Knicks were this close to a chip. But once that ends, the energy around the World Cup is going to hit hard and the cup will spilleth over.
In the middle of it all, Nue got the call to help book talent for The Two Robbies & Friends Show – a live daily series running June 11 through July 19 in New York City – hosted by Robbie Earle, Robbie Mustoe, and Kyle Martino. The assignment? Book 40 shows in 40 days.There are already some incredible names involved, but the pace is intense and we are actively looking for great guests, talent, and cultural voices to join the run.
For those unfamiliar, The Two Robbies have been defining voices of soccer in the UK for more than a decade through NBCUniversal’s Premier League coverage. They’re literal legends who have built real trust with fans.
Their new show expands far beyond the pitch. It is not traditional sports media.The series blends soccer with entertainment, music, fashion, food, fandom, and the larger cultural conversations surrounding the World Cup. Think creators, athletes, artists, tastemakers, founders, chefs, musicians, and personalities from around the world colliding in one place every day.The show will film daily at SFC Studio on Bowery with additional activations happening at One4One on the Lower East Side.
The distribution is massive, too. The series is partnered with OneFootball, which reaches more than 650 million monthly users globally, alongside Yahoo Sports and its 110 million monthly users worldwide. Pepsi is the title sponsor across this run of shows, and each show is going to be fun and unique.
This summer is going to be bigger than people think and the brand bonanza will be on par with the Super Bowl. From street art to brand activations, packed bars to fashion pop ups, the World Cup is about to reshape the energy of the U.S. and the globe for the next six weeks.Nue is front and center, bringing opportunity and creativity, so if you know talent, creators, brands, artists, or personalities that should be part of this moment, hit me
BEATS
Peet’s Coffee has teamed with SPIN Magazine in an all-new nationwide search for “America’s 3PM DJ.” The month-long contest seeks to spotlight the intersection of coffee culture and music discovery. (SPIN)
Taco Bell has unveiled the Feed The Beat 20th Anniversary Class, 100 rising artists joining a program that’s backed more than 2,000 musicians since 2006. (That Eric Alper)
As anyone following Dua Lipa on social media knows, a new photo dump from the singer can only mean one thing: a destination filled with midnight food excursions, aesthetic scenery, and equally Instagrammable looks.(Yahoo)
In the 1989 Oscar-winning “Field of Dreams,” Kevin Costner’s character fulfilled his bizarre obsession to “build it,” a baseball diamond in the middle of an Iowa cornfield, with the mysterious knowledge that “they would come.” (Pollstar)
The league is rolling out music by the composer Nicholas Britell and the rapper Nas that, if successful, could become the sport’s sonic shorthand. (The New York Times)
Matt Damon knows what he’s up against. For two decades, the actor-writer-producer has been leveraging his clout to raise money and awareness to fight the global water crisis. (GQ)
BYTES
The 2026 FIFA World Cup kicks off this week across the United States, Mexico, and Canada, bringing the largest tournament in the event’s history. The Daily breaks down the teams, storylines, stars, and what fans should expect from a competition poised to captivate billions around the globe. (The New York Times)
Ever wondered how the soundtrack to the world’s biggest sporting events gets made? On this week’s episode of Billboard On The Record, sports DJ and music curator Grayson Repp shares how he found himself at the intersection of sports and music.
The official tournament companion app delivers live scores, schedules, standings, highlights, ticket information, and personalized match updates throughout the World Cup. It's the easiest way to stay connected to every moment of the tournament from kickoff to the final.
The official soundtrack celebrates the cultures and sounds of the tournament's host nations while bringing together artists from around the world. Designed to serve as the musical backdrop of the World Cup, the collection captures the energy, diversity, and global spirit of football’s biggest stage.
SPIN IT BACK
I love June in New York. It’s my second favorite month in the city, right behind September. June is when everything starts to fully bloom culturally.
This week's newsletter was carefully curated by the Nue Agency staff and our editor Rachel Meisner. If you think we missed something this week or have any suggestions/comments for next week's newsletter, let us know!