INFLUENCING EMERGING MUSIC TECH CULTURE
March 16th, 2015
Thoughts from the CEO: Greetings from Austin! SXSW is in full gear. The weekend was amazing. Highlights in the first few days have been Roc Nation’s Raptor House, the launch of Ashton Kutcher and Guy Oseary’s Sound Ventures, SoulCyle’s collaboration at The Spotify House and catching a midnight set from Mark Ronson at The Pandora Den. Meerkat is all the buzz in the tech circles. Looks like it’s going to be breakout hit (though I haven’t yet seen any musicians really killing the platform). Many tech influencers and brands have jumped on so it will be interesting to see how things progress. Always exciting to see how SXSW can take a company from 0-100 - real quick!
Although the tech portion of the conference is filled with bright ideas and smart people, there seems to be a big miss with how music is integrated into the culture. The two worlds don’t co-mingle in conversation and vision the way it could. Sure, a few places get it right but there needs to be a stronger bridge between these worlds. It will be telling to watch how the week progresses and the music world starts to migrate into Austin. I’m out here 12 days and not exactly sure how i’m going to make it through ;) Catch my #SXSW round up in Bullet Magazine!
Make sure to mark the live season premiere CRWN with Big Sean on Wednesday, here in Austin!
- Jesse K (@JesseKay)
RIP
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