INFLUENCING EMERGING MUSIC TECH CULTURE
SEPTEMBER 14, 2015
Summertime is over and it's officially the start of new season, and it sure feels like it. New office, new projects, new releases, new design, shoot, I even got a new haircut to boot.
This email newsletter has become a ritual for us and we love sending it out every week. We took the last couple of weeks to put some finishing touches on a new newsletter design and format. We'll be back at you and better than ever next Monday.
In the meantime, enjoy a few key articles that have come out in the past couple of weeks. See you on the tweets or in those streets very soon!- Jesse K // CEO, Nue Agency
Research & Data
Music 360 Report
Nielsen's Music 360 2015 report was released today. In the report, they highlight that
music remains an important part of our lives, however how we access and engage with music is changing.
Music Marketing
Making Music Work
The days of big-name bands merely endorsing a product or displaying a brand’s banner at concerts are over. Today, relationships between brands and musicians are partnerships, and brands, bands, and fans are winning as a result.
Research & Data
Music Science
Music Science is a relatively new field, blending analytics, psychology, neuroscience, machine learning, and prediction... And it's a multi-billion dollar industry.
Streaming
Sounds Like A Hit
People are gaming spotify with covers and it's
really
annoying. Who's behind all those cover tracks filling up your Spotify search results?
Brands & Bands
Music and Fashion
From launching billion-dollar brands to fronting iconic luxury labels, artists from Kanye West to Jessica Simpson are approaching style as an additional source of cash at a time when music sales have fallen.
Must Read
Jimmy Can Save Us
Apple Music's Jimmy Iovine and Dr. Dre have a plan to teach the Next Generation of Creators how to lead. This article is a must read.