Snoop, Snapchat and Streaming... What A Time To Be Alive!
Snapchat stepped up their game last week by adding new filters aka Lenses to their service. All over New York Fashion Week people were engaging in the fun, and it unquestionably brings more traction to the service. I saw the views on my stories go up as more and more people were experimenting with
feature
.Snapchat also has introduced a monetization strategy. At 99 cents users can replay a previously viewed snap. It's an
interesting
concept but it feels a bit like it’s taking advantage of users. It will be interesting to see if it moves the needle. It certainly has potential and a revenue stream I didn’t think they would roll out.Also have you heard the new Drake x Future mixtape that they premiered on Sunday night on Beats 1? What A Time To Be Alive. They got that right!
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Drake & FutureWhat a Time To Be Alive Drake & Future released this mixtape on the OVO Sound radio show on Beats 1, followed by the albums exclusive iTunes and Apple Music release.