Reggaetón sensation, Lunay is back for year 2 with McCafé At Home, and this time we’ve leveled up for Hispanic Heritage Month! This campaign blends the power of music and musicians as the ultimate influencers, with Lunay leading the way to connect with Latin American coffee drinkers in a real and authentic way.Choosing to engage Lunay to tell the brand story, was a unique approach for McCafé At Home. They won big with both Gen Z & bicultural, Hispanic consumers through an innovative activation, strategically overlapping with Hispanic Heritage Month and National Coffee Day.For Lunay, coffee is more than a drink; it’s part of his culture. Inspired by Latin America’s unique flavors and vibrant heritage, the partnership was brought to life through original content on Lunay’s Instagram, giving fans a fun, authentic way to vibe with the brand.A reimagined soundcheck experience for a few lucky sweepstakes winners brought a unique flavor to the campaign, where Lunay treated his fans to a one-on-one “cafecito” and tickets to his evening performance at LIV Nightclub Miami.This successful partnership encouraged bicultural, Hispanic coffee lovers to infuse a little coffee ‘cultura’ into their beverage experience, rallying around moments of togetherness and the relevant community passion point of music.Nue Agency was excited to work with the KDP team on this campaign and we still have more to come including some new music! :)
BEATS
Gap Is Putting A New Spin On The Same Old Song And DanceGap is revitalizing its brand through music-centric social media campaigns, featuring dance-focused video spots with artists like Tyla and Troye Sivan that pay homage to the company's legacy while aiming to connect with today's consumers. These campaigns, part of an 18-month "brand reinvigoration" strategy, have been highly successful in terms of online engagement, with the fall "Get Loose" campaign potentially outperforming the spring "Linen Moves" campaign (Marketing Brew).
The Met’s Next Fashion BlockbusterTakes On the Politics of RaceThe Metropolitan Museum of Art's Costume Institute has announced its spring 2025 exhibition, "Superfine: Tailoring Black Style," which will focus on the history of the Black dandy and how fashion has been used as a tool for empowerment and identity. This groundbreaking show, co-chaired by celebrities like ASAP Rocky and Pharrell Williams, marks the Met's first fashion exhibition solely dedicated to designers of color and men's wear in over two decades, aiming to address the museum's past shortcomings in diversity and inclusion (New York Times).
ABBA Voyage Generated $129m In 2023, As Virtual Concert Series Attracts 1.1M VisitorsABBA Voyage, the virtual concert series featuring digital versions of ABBA, generated £103.67 million ($129 million) in revenue in 2023, attracting 1.1 million visitors to its custom-built arena in London. The success of the show, which increased its performances from 228 in 2022 to 374 in 2023, has led the company to express optimism about its future viability and plans to continue running as long as it remains commercially successful (Music Business Worldwide).
Charli XCX Named New Face of Valentino BeautyFollowing the release of her chart-topping smash album, “Brat,” Charli XCX has defined the cultural landscape for several months. Whether it’s making neon green a trendy color or singlehandedly rejuvenating the indie sleaze aesthetic in 2024, everyone wants to be Charli XCX. While we can’t all be the British pop icon, we can glam like her, as the singer was just named the newest face of Valentino Beauty (New Beauty).
For Ugg, Post Malone Leads a Horse to WaterUGG and Post Malone have collaborated on a new ad campaign featuring the artist in a Western-themed spot where he tries to coax his reluctant horse across a puddle of water. The charming advertisement, created by AKQA, showcases Malone's long-standing affinity for the UGG brand and was shot in Nashville with input from his regular creative team, with at least one more ad featuring the artist planned for the future (Muse by Clios).
Dolly Parton Donates Over $1 Million Towards Hurricane Helene Relief EffortsDolly Parton has announced she will be donating over $1 million to support those affected by Hurricane Helene. “This is my home,” Parton said at a Walmart in Newport, Tennessee on Friday, according to CNN. “This is a time for me to step up again, for all of us to step up and do what we can,” (Variety).
Culture Next 2024Gen Z seeks deeper connections with brands, valuing those that enhance their real-life experiences or digital interactions, like Spotify Wrapped. They also expect brands to engage with pop culture like fans and creators, amplifying content that resonates with mainstream music and podcasts (Spotify).
First Look at Bad Bunny x Lionel Messi x adidas Gazelle IndoorNew images have surfaced of a potential tripartite collaboration between Puerto Rican rapper Bad Bunny, football star Lionel Messi and adidas originals. The Gazelle Indoor variant shown in the video below boasts handwritten names of the two global icons on the three-strip overlays and colors that appear in both of their recent Gazelle models (Hypebeast).
How Retailers And Media Companies Are Teaming Up To Bring Live Shopping To The 2024 VMAsAs part of a new partnership between Paramount Global — the parent company of cable TV network MTV — and shoppable advertising company Shopsense AI, viewers will be able to shop the outfits they’re seeing on screen using the startup’s new AI-powered lens, which will launch at the start of the awards show, Shopsense told CNBC (CNBC).
The 10 Most Influential Music Artists For Brand Deals, RankedFor anyone doubting the branding power of Taylor Swift, there is new data proving her influence. The pop superstar tops a new index from entertainment data company Luminate that scores the cultural influence of musical artists (Ad Age).
BYTES
This week's masterclass explores what goes into producing experiences for some of the world's biggest brands. Tune in as Easol's Co-Founder, Lisa Simpson, talks to experiential agency Superfly's Executive Vice President, Lauren Guss (Creators in Session)
Tierra Whack has recently taken to social media to announce an exciting new partnership. The post, shared on their platform, reveals a collaboration with outdoor gear company Cotopaxi for a charitable initiative.
DND, a new Latin boy band created by Pharrell Williams, has debuted with their EP "La primera vez," featuring five young artists from Venezuela, Chile, Puerto Rico, and the United States. The group, managed by Williams and Lionfish Entertainment's Rebeca León, spent over a year in Miami preparing for this musical venture, which fuses pop and R&B with crossover into English, and has already released singles like "Deja Vu," "La primera vez," and a cover of Rupert Holmes' "Escape" titled "Piña coladas, (El Universo).
"For me, it is very exciting to be able to showcase my hometown, the place where I was born and still live, through my music and videos. We chose the Bosque de Sahuaros for our Spotify Outside Session because it’s a special place for me—a spot where I grew up, found refuge, and shared time with friends. My goal has always been to put Sonora and my city on the global map." Carin León
This week's newsletter was carefully curated by the Nue Agency staff and our editor Rachel Meisner If you think we missed something this week or have any suggestions/comments for next week's newsletter, let us know!