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Jesse Kirshbaum

Jesse Kirshbaum is an American entrepreneur, talent agent, author, executive producer and dealmaker. The multi-hypenate creative businessman has made his career focused on the epicenter of entertainment, technology and brand marketing. He started his career finding and developing talent and from there has extensive experience securing talent for concerts, tours and endorsement deals for his various clients and brand partners internationally. In the same way he is known for helping to break artists, he now focuses on building robust strategies and campaigns for big & emerging brands that wish to break into the mainstream zeitgeist. He is known as one of the top deal makers and thought leaders in the music, tech and brand intersection. He writes and curates Beats + Bytes, an influential weekly newsletters in entertainment and the biggest music newsletter on LinkedIn. His writing is published all across the web and Jesse has regular featured appearances on platforms such as Cheddar, Yahoo Finance, NASDAQ and a regular guest on the podcast circuit.

The Playoff of Sound Meets the Supreme of Sound 💥

Oct 15, 2026

The Playoff of Sound Meets the Supreme of Sound 💥

Manhattan’s Engine Room, a new partnership, and what's next in November.

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The Hybrid Concert

Oct 7, 2026

The Hybrid Concert

The future of live isn’t physical or digital. It’s both.

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FORCE MAJEURE

Sep 29, 2026

FORCE MAJEURE

As extreme weather becomes a bigger and more unpredictable part of the equation, the live business will have to get much better at pricing the weather

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The Best Events Are Starting Digitally

Sep 23, 2026

The Best Events Are Starting Digitally

Your favorite newsletters, podcasts, and fandoms are impactful in physical worlds

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Archival Revival

Sep 16, 2026

Archival Revival

From rave flyers and Wu Wear to AI, IRL and the value of looking backward to move forward

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Fall Preview

Sep 9, 2026

Fall Preview

Back-to-school energy is everywhere this week.

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Fame Is the Starting Capital

Sep 2, 2026

Fame Is the Starting Capital

From Endorsements to Enterprise Value

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WHEN MUSIC x ART COLLIDE

Aug 26, 2026

WHEN MUSIC x ART COLLIDE

As a seasoned marketer and cultural anthropologist, I take it upon myself to see as many interesting ideas and experiences that intersect with music as possible. This summer, I checked out a wide variety of interactive music and art intersections. Here is what I saw, and why I think it matters.

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Fan Week

Aug 19, 2026

Fan Week

Fan week is a case study in something every major live event should be thinking about

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Songs This Summer That Matter

Aug 12, 2026

Songs This Summer That Matter

Song of the Summer chaos, whether Spotify even knows what's hot, and the club I want to start with you.

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Two Ways to Bring a 25-Year-Old Album Back to Life

Aug 5, 2026

Two Ways to Bring a 25-Year-Old Album Back to Life

One weekend, two catalogs, two completely different playbooks — plus a few words on why Beats x Bytes looks different starting today.

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The Music Business Has a New Music Problem

Jun 30, 2026

The Music Business Has a New Music Problem

Whether it’s the live events boom or the evolution of the catalog economy, our H1 2026, We connect the dots on where culture, tech, and entertainment are heading next.

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The Future of America Might Look More Like Brooklyn

Jun 17, 2026

The Future of America Might Look More Like Brooklyn

A holiday built on delayed freedom. Truth arriving late. And this weekend in Williamsburg, that truth becomes the whole conversation.

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40 Shows in 40 Days ⚽

Jun 10, 2026

40 Shows in 40 Days ⚽

This week kicks off the FIFA World Cup, arguably the biggest sporting spectacle on the planet.

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This Feels Bigger Than Another Event Cycle

Jun 2, 2026

This Feels Bigger Than Another Event Cycle

What's not to love about June in New York.

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Who’s Your Chief Entertainment Officer?

May 20, 2026

Who’s Your Chief Entertainment Officer?

Gap is becoming one of the most interesting brand case studies in America right now.

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New York Listening Tour

May 12, 2026

New York Listening Tour

My mother always told me, “With one behind, you can’t sit on the whole world,” and I really took it to heart

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May Flowers

May 6, 2026

May Flowers

In order to stay on the pulse of culture, you have to stay active in it.

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Drop the Mic: Karaoke’s Next Wave

Apr 30, 2026

Drop the Mic: Karaoke’s Next Wave

Karaoke has come a long way...

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Record Store Day & The Physical Comeback

Apr 15, 2026

Record Store Day & The Physical Comeback

Record Store Day is approaching this weekend as the vinyl explosion continues.

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